October Monthly Special 2021

Locus – A Future-Ready Platform That Automates Global Supply Chain Decisions


Supply chain management is an essential part of business success. The journey from idea creation to end product is a complicated process with many moving parts. How well a company manages this process can directly translate into increased revenues. A well-managed supply chain can significantly reduce a company’s operating expenses, therefore driving up profits. This efficiency can be reflected in every aspect of the chain, from idea creation to the marketing of the final product. When done effectively, supply chain management helps a business gain a competitive advantage by delivering products more quickly to customers.

Locus is a technology platform that uses machine learning and proprietary algorithms to automate complex supply chain decisions. Its smart supply chain solutions provide end-to-end visibility and enable enterprises to enhance their operational efficiency by reining in costs, streamlining the customer experience, and reducing environmental impact. Its scalable solutions include route optimization, real-time tracking and analytics, sales beat optimization, territory planning, vehicle allocation, and network design.

The company’s future-ready platform has resulted in $1.2 billion+ savings in logistics costs, 800 million+ miles reductions in distance traveled, and 426 kiloton reduction in GHG emissions across clients like Nestle, Mondelez, Unilever, BigBasket, Bluedart, Bukalapak, The Tata Group, and many others. The company powers deliveries across North America, Europe, Southeast Asia, Middle East, ANZ, and the Indian Subcontinent.

Leveraging World-Class SCM Products to Organizations

Locus TrackIQ™: It enables companies to track their fleet in real-time, analyze the data and come up with insights to take strategic decisions. The Locus Fleet Management platform provides the LiveView Dashboard for enterprises to track their on-ground drivers, a Locus-On-The-Road application to help drivers go about their daily tasks, and a white-labeled shipment/order tracking link for end customers. It can also be used to collect valuable customer feedback. Locus’ AI-powered control tower application provides real-time visibility of fleet movement, shows health & progress of tours, and alerts in case of SLA breaches to the fleet managers. Enterprises can get task-level and tour-level visibility along with map and timeline views for quick action in case of deviations and potential SLA breaches. Companies can also do easy re-sequencing and modifications to tasks so as to ensure customer delight.

Locus FieldIQ: It is an intelligent platform that uses artificial intelligence to help companies with their services & retail fulfillment operations. Locus’s AI-powered geocoding engine and its proprietary routing and allocation engines ensure that on-ground executives can efficiently visit the maximum number of customers. Locus’s FieldIQ can factor in multiple business constraints like executive skills, real-time traffic, customer time slot preferences while coming up with the sales beat plans. It takes historical operational and sales data to find the ideal beat frequency and thereby increase on-ground sales staff’s productivity level. Locus’s FieldIQ can factor in multiple business & operational constraints to come up with the best permanent dispatch plan routes. The algorithms can also work seamlessly with a heterogeneous fleet to unlock additional operational flexibility. Locus’s FieldIQ can factor in multiple business & operational constraints to come up with the best permanent dispatch plan routes.

Locus NodeIQ: It is a smart supply chain decision-making platform that enables companies to perform end-to-end network and inventory optimization. It uses world-class deep science algorithms to detect anomalies while performing data sanitization & cleansing, thereby making sure that the most accurate input is considered for optimization activities. It also runs extensive pre-checks and identifies the approximate range of results before running the optimization engine to reduce the total number of iterations required to reach a usable real-world solution. With Locus NodeIQ, companies can run a large set of simulations and models at speed to perform various ‘what-if’ analyses on their supply chain’s ‘digital twin’. The Digital Twin solution provides companies with a complete geospatial visual simulation of their network design, along with the ability to filter, segment, and configure across multiple business factors.

The Leader Upfront

Nishith Rastogi is the co-founder and Chief Executive Officer of Locus. He drives business strategy and innovation at the company. He is responsible for business expansion across geographies and heads operations globally. Prior to founding Locus, he worked with Amazon, where he built algorithms to counter credit card fraud. Nishith also co-founded RideSafe, a real-time route deviation detection application for women’s safety. Profiled by Forbes Asia in their ‘30 Under 30’ 2018 list, he is also a published author in the field of experimental physics and holds patents in Machine Learning.

“Our mission is to help clients worldwide simplify complex decision-making in the supply chain and achieve operational excellence and end-customer delight.”