30 Most Valuable Brands of the Year 2021

Meniga – Helping banks use data to drive customer engagement and develop new revenue


The current business climate, like many things right now, is shifting rapid – at a rate of unprecedented change. The fact is many businesses are struggling to keep pace with customer demands. They need to provide added customer value to stay competitive – offering more efficient, user-friendly, and cost-effective ways to manage their digital operations. They also need to actively maintain an innovation strategy – and be seen to be doing so. This is where white-label solutions can add a tremendous amount of value – for businesses of all shapes and sizes. A white-label bank is Banking as a Service (BaaS) provider that uses a bank’s application programming interfaces (APIs) to build its own financial products over a licensed bank’s existing infrastructure.

Meniga is a global leader of white-label Digital Banking solutions - serving over 100 million banking customers across 30 countries. Meniga’s award-winning products enable the world's largest financial institutions to dramatically improve their online and mobile digital environment, enriching the customer experience of over 90 million digital banking users across 30 countries. It has developed a framework for next-generation digital banking around advanced data consolidation and enrichment, meaningful customer engagement and new revenue opportunities.

Meniga’s portfolio of products includes personal finance management, carbon insight services, automated real-time notifications, predictive analytics and personalized engagement technologies, targeted rewards and consumer data analytics. It is a six-time winner of “Best of Show'' at Finovate Fall and Finovate Europe, “Best Digital Banking Vendor” at the Banking Tech Awards, “Best Company” at the European FinTech Awards and has been featured three times on the FinTech50 list.

Next-Generation Digital Banking Products and Solutions furnished

Data Consolidation and Enrichment: Meniga’s data engine is tried and tested with leading banks across over 30 markets. Its powerful solution Correlator uses AI and machine learning to enable your bank to identify valuable customer segments and predict the behavior of customer groups. Meniga Correlator explores and models how transaction data relates to the behavior or characteristics of customer segments. Predict individual customer spending.

Personal Finance Management: Competition is intensifying in the banking sector with technology giants, social media leaders, and fintechs targeting various parts of the financial services profit pool. Your bank needs to lead the way in being a trusted financial advisor or risk being leapfrogged by third parties. Meniga’s mission is to improve people´s financial lives by creating healthy financial habits over time. For the past decade the company has perfected highly engaging PFM solutions that build long-term loyalty through a delightful customer experience. It gives users updates on their transactions through push notifications and shows the maximum amount of cashback available to each user based on the rewards available to them.

Cashflow Assistant: Understanding how money flows in and out of your accounts is crucial for finance management. Cashflow Assistant not only helps your customers understand their balance history but can also project future cash flow. Cashflow Assistant provides solutions to every type of customer, from those who struggle to stay on track, to those who have a surplus. It identifies and tags known recurring transactions from scheduled payments, invoices and account payables & receivables. Marketers can subscribe to Meniga Consumer Analytics driving unrivalled high performance marketing. Drive customer engagement and help both your retail customers save money and your business customers maximize their marketing budget through a mutually beneficial ecosystem. Meniga Rewards offers customers of a bank a simple way to use relevant discount offers in the bank’s online channels. In a few simple steps, users can opt-in to receive personalized rewards.

The Pre-Eminent Leader

Georg Ludviksson is the Founder and Chief Executive Officer of Meniga. He has a deep understanding of the dynamics of software companies with a global perspective. He has been focusing on the business side for over 15 years.

“Our mission is to create and implement simple, fun, and effective solutions to help people lead better financial lives.”