With over 40,000 events, we have a simple, flexible solution to successfully match brands and retailers: Old City Media, Inc.

“Our GIFT Program is a modern take on pop-up sales activation where the customer always wins.”

Old City Media, Inc. is a global marketing agency dedicated to facilitating meaningful connections between brands and their target demographics through innovative experiential marketing strategies. With an extensive portfolio of clients and a well-established methodology for seamless brand integration, the agency empowers retailers to harness their assets effectively in pursuit of niche audience engagement. With over two decades of industry expertise, the Old City Media team excels at bridging the gap, delivering unparalleled results while optimizing both time and financial investments for their valued clients.

Old City Media is headquartered in Philadelphia, PA.

The Silicon Review reached out to Ray Sheehan, founder of Old City Media, Inc., and here’s what he had to say.

Interview Highlights

Q. What advantages does Old City Media, Inc. offer to businesses seeking to enhance their brand visibility and engagement through experiential marketing initiatives?

Our team prides itself on being problem solvers who develop marketing and sales strategies. Our job is to deliver creative solutions to your everyday challenges of increasing brand awareness in this highly competitive landscape. Face-to-face customer engagement is better than ever. If you want to grow your brand, we can help.

Q. How does Old City Media ensure efficiency and cost-effectiveness while bridging the gap between retailers and brands?

Our process is very simple for new clients. We have a risk-free discovery conversation to understand your needs, objectives, and positioning. Once identified, we connect you with the best platforms and partners to achieve your goals. Everything is performance-based. You are not locked into any long-term contracts.

Q. In what ways does Old City Media leverage its extensive network of clients to benefit brands seeking niche audience engagement?

Old City Media is an international marketing agency that connects brands with target demographics through experiential marketing. With over 20 years of experience, our team bridges the gap while saving you time and money. We started this journey in the entertainment field and transitioned into the event and retail space, servicing all of North America. Being experts in the field, we know what it takes to integrate a brand into the fabric of the community through our vast network of retail partners.

Q. What measures does Old City Media undertake to ensure its strategies remain agile and responsive to market trends and evolving consumer preferences?

We employ the “Crawl, Walk, Run” strategy. Once you fully see the potential, we can expand the partnership. It’s about test-measure-test-measure. This ensures we are hitting all important KPIs and giving our clients ROI.

Q. Could you provide examples of successful brand integration projects undertaken by Old City Media in the past?

In life and business, the only constant is change. In 2020, the COVID-19 pandemic changed our world, and we were faced with the prospect of events not returning anytime soon. We created the GIFT Program to bridge the gap between our brand partners and their target demographic through high-traffic retailers. With over 40,000 events, we have a simple, flexible solution to successfully match brands and retailers. The GIFT Program is a modern take on pop-up sales activation where the customer always wins. We developed this solution for Fortune 500 companies, and it has been embraced by grocery chains, hardware stores, and other high-traffic retail locations. The GIFT Program provides your brand with a platform for face-to-face engagement, lead generation, and brand awareness with your target demographic.

The GIFT Program gives your retail store the opportunity to enhance the customer experience and add additional revenue by monetizing available floor space. The respected brands set up eye-catching displays at retail locations to engage with consumers and “GIFT” them with the host partner’s store gift cards. When the customer wins, everyone wins.

Q. How does Old City Media differentiate itself from other marketing agencies in terms of its approach to experiential marketing?

We focus on integrating brands into the fabric of the community while also understanding the value of sales. We all love likes and shares, but driving sales is what we do best.

Q. Is there anything you would like to add before we wrap up?

The power of face to face marketing has never been stronger. We continue to push new boundaries for our clients and partners. Our team is looking forward to raising the bar even higher in 2024.

Ray Sheehan | Founder

Ray Sheehan is the Founder of Old City Media, a North American event production and experiential marketing agency. He has a background in strategic planning, marketing, event management, and advertising and has helped the company expand from one city in the United States to an international agency. Before this role, Ray partnered with UpcomingEvents.com, a production company in Philadelphia, and worked for 20th Century Fox. He oversaw all aspects of the business and produced a nationally syndicated television show for FOX. In 2020, he launched the G.I.F.T. Program as part of Old City Media. Ray is recognized as a leader in the special events space, a marketing guru, and an innovative thinker in the Philadelphia community and beyond. Sheehan has been featured in Yahoo, Market Watch, Business Insider, The Super U Podcast, Medium, Street Fight, and more.

“The GIFT Program provides your brand with a platform for face-to-face engagement, lead generation, and brand awareness with your target demographic. We developed this solution for Fortune 500 companies, and it has been embraced by grocery chains, hardware stores, and other high-traffic retail locations.”