Phrasee – Helping brands drive customer engagement through AI-powered SaaS platform

The Silicon Review

As one of the leading trends in technology, Artificial Intelligence (AI) continues to gain in popularity for marketers and sales professionals, and has grown to be an essential tool for brands that wish to provide a hyper-personalized, exceptional customer experience. The availability of AI-enhanced customer relationship management (CRM) and customer data platform (CDP) software has brought AI to the enterprise without the high costs that were previously associated with the technology. The combination of AI and machine learning for gathering and analyzing social, historical and behavioral data enables brands to gain a much more accurate understanding of its customers. Unlike traditional data analytics software, AI is continuously learning and improving from the data it analyzes, and is able to anticipate customer behavior. This allows brands to provide highly relevant content, increase sales opportunities, and improve the customer journey.

Phrasee is one such company helping visionary enterprises enhance and personalize their customer experiences by optimizing the language they use across the full customer journey and spectrum of digital brand channels. The Phrasee platform brings together artificial intelligence and computational linguistics as the only tool of its kind to generate, optimize, automate, and analyze language in real time. The company generates, optimizes, and automates your marketing messages to maximize clicks, conversions, and revenue. On average, its technology delivers 22% email click uplift so it’s no wonder why some of the world’s largest B2C-foucsed companies trust Phrasee to transform the performance of their marketing communications.

Leveraging Revolutionary AI-Powered Customer Engagement Solutions

Natural Language Generation and Optimization: Natural language generation (NLG) is the AI that generates human language that is always on brand, and brand safe. Phrasee analyzes your past messaging and brand guidelines to get a feel for your style and tone. This enables the AI to generate brand-compliant marketing messages that sound like they were written by your copywriting team. Then, with a click of their magic button, Phrasee produces the industry’s most natural-sounding, scandal-proof language, in real time. Besides, Phrasee’s dynamic optimization empowers marketers to not only generate, but also optimize language in real time. It’s the first and only tool of its kind. With dynamic optimization, Phrasee helps brands respond to customers more nimbly and personally by automatically optimizing content to ensure that the best-performing messages reach the widest possible audience.

Deep learning and Testing: Deep learning is how the company leverages historical data and the results of automated experimentation. Phrasee is always learning from past performance. They apply attention-based deep learning networks to customer and market data in order to predict and deploy top-performing language for your brand, delivering consistently awesome performance that doesn’t degrade over time. Advanced multivariate testing means AI that writes better than you – and can prove it. Phrasee uses experimentation at scale to find the best copy for your brand and customers. The company's data-driven approach tests AI variants against a human-generated control, then deploys the top-performing copy and calculates revenue impact. No Bunsen burners needed – just leave the science to the Phrasee platform while you count the boost in ROI.

Automation and Integration: Automation means that you can do more with less. Once you load the system with your customer data, campaign goals, and brand standards, Phrasee automatically generates the content you need across the customer journey. The company continuously improves performance – and revenue – over time, without all the manual effort. Customer insights are a little gift from us to your marketing team. They don’t just learn what works, but share those insights with you so you can incorporate them into your marketing plan. Plus, they will show you the impact of AI-generated content on your marketing initiatives, which might make you a hot topic around the water cooler. Seamless integration with all leading ESPs and digital engagement platforms means you can say goodbye to operational headaches. Phrasee automates content optimization within email, push notifications, SMS, web, and social media. They integrate with many of the biggest ESPs, rarely require extra work from your IT team, and hold your hand the whole way.

The Visionary Leader Upfront

Parry Malm serves as the Chief Executive Officer of Phrasee. He is a well-known digital marketing dude. He has worked with countless brands and media outlets to help them optimize their online results, and is one of the world’s leading experts on email marketing (which he blogs about here sometimes.) Mr. Malm started his career coding middleware for CRM software, and then sent out millions of emails for global brands, before running the strategy department for an ESP. He holds a BBA (1st) in Marketing & Statistics and can probably beat you in an Excel-off. On weekends, he helps wayward youths see the error of their ways through the magic of interpretive dance.