Postlight – Designing and Developing World-Class Digital Experiences for Global Brands

The Silicon Review

The success of a new app typically requires considerable resources and the likelihood for lackluster results or outright failures are far higher than anyone will admit. Because of this high risk of failure, it is important to know why app development is important to companies and consumers and why you should use the app development services of experts to make sure you get things right.

Postlight is a team of creative people working together to design and build great digital products for its clients and for the world. The firm has proven, with deep expertise building and shipping digital prototypes, platforms, and products. The company has done it again and again for clients like Time Inc, VICE Media, Goldman Sachs, Insight Catastrophe Group, and many others. It builds prototypes to prove out ideas—then build large, scalable digital platforms that support simple, elegant consumer products. There’s no magical, one-size-fits-all process. It deploys small teams of smart people—product managers, engineers, and designers—who think hard, work fast, and tell the truth.

Developing Apps that are meant for the Future

Climate App: It is a climate science initiative that aims to increase the chances that their future is good. With experts from the arts, finance, technology, and the renowned Woodwell Climate Research Center, Probable Futures set out to create a global online tool to help people better understand and prepare for futures in different warming scenarios. Postlight’s goal was clear: In partnership with a large team of collaborators, conceive, design, and build a global online utility that vividly communicates the consequences of climate warming through interactive maps and a sensory storytelling experience.

High-Powered Trading App: The professional day trader is one of the most complex and demanding users. The company knew they must provide designs for feedback quickly. After a series of meetings in which they absorbed the needs and usage patterns of traders, they embarked on a highly iterative design process. In close collaboration with the Marquee design team, they created and presented interactive prototypes that became launch pads for discussion and iteration. This tight feedback loop enabled us to clearly speak in the visual language of users. The final experience is simple to use, yet represents a major leap forward in algorithmic trading. Postlight’s engineers and designers found creative ways to offer incredible depth of information on a compact dashboard, speeding up buying analysis at scale. And by migrating from a native to web-based solution, they brought a high-powered trading platform to the modern age.

Home Design App: Lowercarbon Capital backs ambitious teams working on climate crisis solutions. Born out of the successful Lowercase Capital fund, the Lowercarbon team is serious about making a big dent in the world’s carbon problem. The Lowercarbon team needed a website to match their bold ambition and style and partnered with Postlight to design and build a website to do just that. Postlight landed on a style that is more a sibling than a twin to the Lowercase brand, while staying true to the brand’s roots. They applied the new style to design Lowercarbon’s website, and together they built a design system that lays the foundation for other Lowercarbon products. Postlight also built a custom CRM where all of this athlete data could be captured quickly, then utilized easily by the editorial team — and where content engagement statistics could be shared back with superstars.

The Ardent Visionary

Gina Trapani is the Chief Executive Officer of Postlight. She is a technology leader who has been building software and companies for two decades. She is best known for founding Lifehacker, the blockbuster tech and productivity blog acquired by Univision in 2016. She led Lifehacker’s editorial team for its first four years, and authored Lifehacker the book (Wiley 2007), which is in its third edition.

Prior to joining Postlight, Gina founded and built an open-source social media analytics product, ThinkUp, which was partially funded by a grant from the MacArthur Foundation, and used by the Obama White House. She also co-created Makerbase, a creator database for digital projects similar to IMDb (acquired by Glitch).

Gina was a co-host and is currently a regular guest on podcasts such as This Week in Google and All About Android, which rank in iTunes’ top technology podcasts. Gina has spoken at numerous events and organizations, including at Slack, GitHub, Facebook, South by Southwest, and Yahoo.