The Silicon Review
Data is the lifeblood of modern businesses - and it comes in ever-increasing volumes and varieties. To derive meaningful insights from this data, companies turn to data analytics and business intelligence tools. These solutions, however, are ill-equipped to unify data across disparate systems and distribute insights at a pace that keeps up with changing business needs. Data Automation (the process of transforming, unifying, governing, and sharing data programmatically instead of manually) is the new path forward. Both data automation and data analysis are imperative for businesses’ sustainable data initiatives.
Globally there are various firms delivering data platforms to help enterprises succeed, but Syncari stands out from the rest. Syncari provides a data automation platform that empowers operations professionals to align, analyze, and activate trusted customer data across the enterprise. Syncari restores data trust with a powerful fusion of data management, workflow automation, and multi-directional sync.
In conversation with Nick Bonfiglio, Co-Founder and CEO of Syncari
Q. What was the motivation behind starting Syncari?
Executives still can’t agree on some of the most basic measures and metrics of business health (e.g., how many customers do we have, how many customers churned last quarter, what’s our ARR?). Why? Because every department operates within its own system of record/source of truth, and until now, there hasn’t been a solution on the market to keep every source of truth in sync with trusted, accurate data.
Q. It’s hard to remain objective when huge amounts of capital are at stake, especially in volatile conditions. How does data analytics help in making objective decisions?
Until you have accurate, trusted data shared across people and systems, you’ll have subjective data and biased views on the health of the business. Syncari eliminates subjective data and empowers revenue leaders to act with a shared understanding of business health.
Q. There are other reputed companies in the market, how are you a better service provider?
Syncari’s patent-pending technology (our multi-directional sync engine) and methodology (a unified data-model-driven approach to integration/automation as opposed to a system-first approach) are helping companies like Conga, Matterport, and Chargebee finally achieve data interoperability across the tech stack, unlocking hypergrowth. We also believe the modern data stack is an expensive, complex, piecemeal solution creating problems instead of solving them.
Q. Does your solution empower users to retrieve, combine, interact with, explore, and visualize data from any combination of sources?
Our Synapse library can be viewed here. Syncari provides the ability to deeply connect to top systems of record without writing code with pre-built connectors, or create their own connector with our SDK.
Q. Experts predict that failure of trusted algorithms is bound to happen. How can you make your solution foolproof?
We agree; this is why Syncari has a no-code visual programming language that operates across the tech stack and can adapt to the frequent changes that occur in business logic and business processes. Additionally, our stateful connectors are resilient to outages and adapt to every schema and data change – all helping to make our solution future-proof and foolproof.
Q. Although it would be great to turn on the computer and leave for the day, automated systems do require monitoring. How can we prevent potential technological failures?
Syncari provides a built-in notification service that allows you to subscribe to key leading indicators, events, and failures. In addition, you can use this information with our integration to pagerduty if you want more real-time paging/texting of key personnel based on events.
The transactional nature of our platform allows customers to inspect the full lineage of any cross-system transaction and quickly identify the root cause at the data, process, or system level.
Q. How do you market your services?
We have two approaches. One is direct via standard channels, including a free trial. And the second approach is indirect via consulting partners and Sales/Marketing/Revenue agencies and through communities of practice (e.g., Pavillion, MOPros, RevGenius, and Sales Enablement Collective).
Q. Do you have any new services ready to be launched?
Just released: New Custom Actions, Custom Synapses, and Platform APIs customers can align, analyze, and activate trusted data across every system in the customer journey.
Q. What does the future hold for your company and its customers? Are exciting things on the way?
Unlike most data analytics companies, we started from the inside out. Syncari’s core is a stateful, multi-directional sync engine that gives our customers resilient and governed access to the data they need, synced across systems automatically. This is made possible by a unified data model we define and tune with our customers – ultimately empowering every system in the customer’s stack to speak the same language. Our next major release will include a new set of visualization capabilities on top of this unified data, giving our customers unprecedented insights into both macro-level business health and micro-level customer and business process health. As the hub that is keeping every system in sync and the engine being used to automate processes with complete customer data, this view will be both dynamic and shared – no Reverse ETL or iPaaS required. On top of this, we will provide our users (business users) with predictions on things like propensity to churn, convert, buy, etc., sentiment, growth projections, what-if scenarios, and other related predictions.
Meet the leader behind the success of Syncari
Nick Bonfiglio is the CEO and Co-Founder of Syncari, where he’s helping GTM teams solve costly data inconsistencies across their tech stack with complete, no-code data automation. Prior to Syncari, Nick was co-Founder and CEO at Aptrinsic (acquired by Gainsight) and EVP, Global Product at Marketo (acquired by Adobe) where he both solved the sync problem across systems and played a role in the rise of new roles in the enterprise (Marketing Ops and Customer Success Ops).