Tatvic Analytics – Bringing Marketing Data to Life by Providing Ace Data Analytics Solutions

The Silicon Review

Today's customer experience has changed exponentially with the availability of so many digital tools. The same person searching for a product or service can end up at the same website that someone else was also searching in an entirely different way. Since customers have multiple avenues in which to locate a product or service, it can be challenging to know what the best methods are for your business to ensure that yours ranks high enough. Data and marketing analytics provides the opportunity for companies and marketing teams to gain more insight to help make their business more relevant and establish themselves within saturated markets. Standing out is the biggest goal for your brand to attract your customers. Instead of a broader outreach, with analytics, you can leverage more precise information to target your brand strategies and the user experience.

Tatvic Analytics offers end-to-end data and marketing analytics consulting services and solutions. It is the only Indian company with Full Stack capabilities on Industry-leading marketing and cloud platforms with expertise in marketing, cloud computing and ads. Through its core competencies in website and mobile app analytics, besides conversion rate optimization, the company provides a one-stop marketing technology platform. Tatvic offers a wide range of solutions to businesses for data collection, analysis, and data visualizations, with data activation for marketing, by widening reach in the right target groups.

Leveraging Best-in-Class Marketing and Data Analytics Solutions

Google Analytics 360: At Tatvic, they tunnel focus on listening to what your data says about your business. Helping enterprises and SMEs to understand the complex customer journey and generate actionable insights that affect the top and bottom of your sales funnel. The company helps your business to get Google Analytics 360 as they stand as one of the early Google Analytics Premium Reseller and Authorized Consulting Partners. They implement, analyze, and consult Google Analytics Premium users in India and other parts of the world. Tatvic is Google Analytics 360 Certified Partner, a highly trusted Google Analytics 360 Reseller, and provide other data analytics solutions. Tatvic’s GAIQ certified team helps you evaluate a complete user journey. Get Google Analytics 360 with Tatvic to measure channel performance using intuitive dashboards and reports across offline and online channels.

Google Optimize 360: It is a Personalization and A/B testing tool by Google that helps you create and run website content and elements experimentation. This tool can easily integrate with your Google Analytics and Google AdWords. The premium version, known as Google Optimize 360 has a few additional features like personalization using GA Audience Segments. Tatvic is a Google Optimize 360 Authorized Partner in India. Their team of experts helps you improve your website’s performance and user engagement and deliver conversion rate optimization with customer experience. Optimize 360 tags the entire site for experimentation with Google Analytics. Deploy Optimize 360 to your existing Analytics implementation and start achieving conversion rate optimization with customer experience. Targeting capabilities in Optimize 360 enable focus on specific user segments to deliver better, more personalized experiences without needing to spend time on building new ones.

Marketing Analytics: The marketer’s role is evolving from traditional campaign execution to relevant, real-time engagement. Where data capture and retroactive performance analysis drove the old paradigm, today’s marketer uses data-backed customer insights, performance-led strategy, and proactive, thoughtful targeting. Marketing Analytics is the powerful mechanism to utilize your customer’s data points and generate insight. Tatvic Analytics harnesses the powerful Google Cloud Platform so to provide tools and services across the spectrum of data-driven strategy for marketing right from Data Collection, Data Transformation, Data Analysis, Data Visualization and Data Activation phases of Marketing Analytics.

A/B Testing: See which versions of your content and UX design on your website attracts your target audience and facilitates them to take the actions you want them to take. A/B testing for user experience is one the most hyped tool for studying user experience and their behavior but unfortunately is also under-utilized. Test your hypothesis about how your website visitors react to different content or versions of the website and drive more conversions with absolutely low risks. Personalization in content plays a big role in driving the kind of customised approach that you should deploy. Tatvic developed a recommendation system RecSys that helps personalized targeting in Google Analytics wherein the user is delivered personalised content based on their browsing behavior and interests. This enables your organization to push relevant content or product and optimise the user’s journey and leverage your existing resources.

GTM Data Layer Configuration: Known as DLaT for short, it offers an efficient way to create a tracking requirement for managers & provides the exact snippets to be pushed on the web/app to respective developers via an email. Additionally, it also keeps a track of overall implementation workflow & status which makes it easier for managers to handle roadblocks. Data layer automation tool also provided an automated way to configure GTM tags. It utilizes GA 360 Management API & GTM 360 API to interact with your GA & GTM Account.

Ravi Pathak | Co-Founder & CEO

Ravi has over 16 years of progressive experience in Data & Marketing Analytics domain. He is efficient change manager and complex problem solver. He has proven skills in operations oversight, policy development and process improvements. Mr. Pathak is a results-oriented marketing analytics executive with a demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration. He is a decisive leader promoting operational improvements, market expansion and positive corporate culture as keys to success with a proven ability to build relationships and maintain partnerships with top accounts to increase overall productivity and grow profit channels.