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Tonya Turrell, The Launchpad Founder and CEO: “Our platform facilitates seamless connections, ensuring that buyers find the right technology solutions and sellers reach out to genuinely interested parties.”
The Silicon Review
The inception of The Launchpad was not an overnight phenomenon but rather the culmination of a 26-year-long journey deeply embedded in the B2B technology lead generation landscape. As the team navigated through the ebbs and flows of the tech marketplace, a glaring gap between technology partners and IT buyers emerged. The former were in a quest for quality leads that could be readily converted, while the latter grew increasingly disillusioned with the invasive tactics of traditional sales outreach such as cold calls, yearning instead for digital-first solutions and unbiased resources to inform their purchase decisions. The stark realization that the demographic landscape of IT buyers had evolved—with 65% now comprising millennials and Gen Z—yet the strategies employed for lead generation had stubbornly stagnated, sparked a revolutionary idea. The vision was clear: to forge a digital marketplace reminiscent of a dating site, where IT buyers, equipped with autonomy and shielded by privacy, could navigate their tech partnership journeys unperturbed by unsolicited advances. This vision was the seed from which TechnologyMatch.com sprouted, embodying the dual mission of The Launchpad: to empower IT buyers with the tools to seamlessly discover their ideal tech solutions and partners, and to furnish technology providers with a streamlined path to leads genuinely interested in their offerings. This SaaS marketplace emerged as a sanctuary for IT buyers, offering them a breather from the relentless sales pitches that had become the norm, and for technology partners, an efficient and cost-effective lead generation alternative.
With a pricing model designed to democratize access—free for IT buyers and affordably priced for technology partners—TechnologyMatch.com stands as a testament to the commitment to bridge the gap between these two pivotal groups. More than a mere platform, it is a manifestation of a deep-seated belief in the transformative power of connection, a dedication to authentic engagement, and a relentless pursuit to address and overcome the challenges confronting IT buyers and technology partners alike. In this digital age, The Launchpad and TechnologyMatch.com are not just facilitators of tech partnerships; they are architects of a new era of technological symbiosis.
In conversation with Tonya Turrell, Founder and CEO of The Launchpad
Q. Can you explain about your services in brief?
Technologymatch.com stands at the forefront as a pioneering B2B SaaS tech matchmaking marketplace, primarily designed to bridge the gap between technology buyers and sellers. Our platform facilitates seamless connections, ensuring that buyers find the right technology solutions and sellers reach out to genuinely interested parties. In addition to our marketplace, we bring to the table an agency dimension that specializes in professional lead generation services. This suite includes appointment setting, marketing qualified leads (MQLs), email marketing, and content syndication—each tailored to meet the specific demands of our clients in navigating the tech landscape effectively.
We’re currently in a transformative phase, strategically integrating both the marketplace and agency facets of our business. This integration means that our clients, upon joining the technologymatch.com marketplace with a subscription, will have the opportunity to enhance their experience with our professional lead generation services as an add-on. This approach not only places them in a prime position to connect with qualified buyers in a manner that aligns with modern due diligence processes but also allows them to leverage the professional lead generation services that have become synonymous with our brand. Our goal is to ensure that our clients can engage with qualified leads in the most effective way possible, blending the best of both worlds from our comprehensive service offerings.
Q. Could you share some success stories or examples of meaningful connections facilitated through TechnologyMatch.com?
A financial services firm needed a comprehensive cybersecurity solution tailored to the stringent regulatory requirements of their industry. Using TechnologyMatch.com, the firm’s IT director was able to filter potential technology providers based on their expertise in financial services. The platform facilitated a connection with a cybersecurity firm that offered customizable solutions, ensuring compliance and data protection. The process was efficient and targeted, resulting in a highly satisfactory partnership that enhanced the firm’s security posture without a barrage of unsolicited pitches.
Q. Why is gender balance and having a more diverse workforce important, especially in senior management teams?
Having a mix of voices and experiences at the top isn’t just nice to have; it’s a must-have for a company to really knock it out of the park. When you’ve got a team that doesn’t all look or think the same, you’re getting a treasure trove of perspectives. This mix can make all the difference when it comes to making smart choices because you’re pulling from a wider life experience pool. Then, there’s the magic that happens when different backgrounds collide - you’ve got creativity and fresh ideas popping up, which is gold in today’s fast-paced world. Plus, the numbers don’t lie; teams that are diverse not only come up with better ideas but also tend to see the green numbers go up more often. Also, when your team reflects the real world, you get what your customers need and want way more. On top of all that, being a place where everyone feels welcome means you’ll attract the best and brightest who want to stick around. So, making sure everyone has a seat at the table isn’t just the right thing to do – it’s your secret weapon for staying ahead of the curve, sparking innovation, and building a business that’s ready for anything. Embracing diversity is all about creating a workplace that’s buzzing with energy, ideas, and success.
Q. There’s so much buzz about male allies. Conversations, studies, and presentations about mentors and sponsors are almost always about how leaders who are men can help women. Do you think that these narratives are important and necessary?
Talking about men being champions for gender equality at work is a game-changer. It’s like shining a spotlight on the fact that the whole gender imbalance thing isn’t just a women’s issue – it’s on everyone to fix. These chats nudge the men to really get what’s going on, pushing them to roll up their sleeves and help out, whether that’s by being a mentor or standing up for their colleagues. It’s like adding a secret ingredient to the workplace culture, turning it into a place where everyone feels valued and heard. It’s all about mixing things up with fresh views and solutions, making the office a whole lot more welcoming for everybody.
Q. Do you have any new services ready to be launched?
We’re on the cusp of introducing groundbreaking services aimed at transforming IT buyer activation, adoption, and engagement on our platform, creating significant opportunities for tech vendors. Key innovations include:
These upcoming services underscore our commitment to innovation and our role as pioneers in IT procurement and B2B tech lead generation. Stay tuned for more details on these exciting developments, designed to empower IT buyers and provide tech vendors with unparalleled growth opportunities.
Q. What does the future hold for your company and its customers? Are exciting things on the way?
The future of our company and its clientele is teeming with innovation and growth opportunities, poised to redefine IT procurement and lead generation. Here’s a glimpse:
The future promises efficient IT procurement and lead generation experiences, exceeding current expectations and propelling the industry forward into a new era of tech matchmaking.
Meet the leader behind the success of The Launchpad
Tonya Turrell is a pioneering entrepreneur and visionary leader with over two decades of experience shaping the tech industry. As the Founder and CEO of The Launchpad, she has garnered attention from investors drawn to her disruptive innovations that redefine market landscapes. Tonya’s journey is marked by resilience and transformative achievements, including leading her startup Leads OnDemand to #209 on the Inc. 5000 list and orchestrating a multimillion-dollar acquisition. In 2023, The Launchpad secured #123 on the Inc. 5000, underscoring Tonya’s ability to deliver exceptional returns on investment.
Her visionary creation, TechnologyMatch.com, revolutionizes B2B SaaS matchmaking, addressing the evolving needs of tech companies and IT buyers. By shifting to authentic matchmaking, Tonya’s platform amplifies marketing efforts, driving revenue growth. The Launchpad operates as a dynamic digital hub, akin to a dating site, fostering genuine partnerships and high-quality leads. Tonya’s understanding of modern IT buyer preferences makes her an attractive investment opportunity in the B2B tech space. Tonya’s leadership extends beyond business success to nurturing a culture of collaboration and exceptional performance. With an unwavering dedication to growth, she navigates the business landscape with agility and purpose, solidifying her position as an influential force in the industry.