Alexa

Silicon 70 2018

The Leader in Real-Time Customer Data Orchestration Solutions and Enterprise Tag Management: Tealium

thesiliconreview-jeff-lunsford-ceo-tealium-18Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences.

The company’s industry-leading universal data hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint.

More than 800 organizations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile.

Tealium, the leader in tag management and unified marketing, is backed by top venture investors who are veterans of the enterprise software industry, each with an impressive track record for investing in category leaders.

Tealium Products

Tealium iQ Tag Management: The World’s Leading Enterprise Tag Management Solution

Tealium iQ Tag Management powers more digital experiences than any other enterprise tag management provider. As the foundation of Tealium’s Universal Data Hub, Tealium iQ enables organizations to control and manage their customer data and MarTech vendors across the web, mobile, IoT and connected devices. Equipped with an ecosystem of over 1000 turnkey vendor integrations offered via tags and APIs, you can easily deploy and manage vendor tags, test new technologies, and finally take control of your marketing technology stack.

Tealium EventStream: One central API hub to collect and deliver your customer event data

Round out your data foundation by collecting and delivering data from the cloud. Setup one place to get all your data and send it wherever it needs to go.

Tealium EventStream is a lightweight data collection and delivery solution ideal for mobile, IoT and connected devices— or desktop and web when performance is critical. It gives you the ultimate flexibility to get all your cloud-based (server-side) data to one, a central hub where anyone can orchestrate the data powering customer experience.

Tealium AudienceStream: Customer Data Platform

Tealium AudienceStream is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.

On average, digital businesses are using over 20+ MarTech vendors that are often not communicating or sharing data. Unconnected tools lead to separate segmentation strategies and a loss of organizational efficiency. Tealium AudienceStream allows users to connect all of their customer data, creating a single view of customers and the ability to automate actions across every channel, touchpoint, and vendor in your entire digital ecosystem.

Tealium DataAccess: Own All of Your Data. Period.

Tealium DataAccess is the most flexible way to access and own your data in real-time- extending the power of Tealium iQ Tag Management, AudienceStream, and other integrations across an entire organization.

Traditional data platforms are plagued by data fragmentation, which is created by delayed batch processes and uncorrelated datasets. This results in backward-looking analyses that are too stale to act upon. DataAccess offers the richest source of clean and correlated omnichannel, event, and audience data collected across the web and mobile touch points, and makes that data available for real-time action.

Tealium for Mobile: A unified approach to operationalizing your mobile data across the entire data lifecycle

When new data types emerge, old types of data aren’t replaced, they’re supplemented. As technology advances and data volumes increase, it’s clear that the crux of digital transformation is flexibility with data. Flexibility getting data, changing and unifying it, and delivering it where it needs to go. What this means is that an organization’s approach to data management, including the all-too-important mobile data, must be built upon flexibility as a means to achieve a comprehensive foundation.

Tealium for Mobile gives brands the capability to get, integrate and deliver all mobile customer data as part of a comprehensive data supply chain powering a world-class customer experience.

Case Study

  1. Being There for Customers at the Right Time: Orange More Than Triples Website Conversions When Using Tealium’s AudienceStream

Challenges

  • Understanding an increasingly diverse customer base across industries and geographies
  • Segmenting website traffic into different engagement audiences
  • Failed Adobe Analytics implementation
  • Predicting an individual’s receptiveness to marketing and brand engagement

Solution: The Tealium Customer Data Platform which is comprised of: Tealium iQ™ Tag Management and AudienceStream

Results

  • Defined and enriched visitor profiles, offering insight into engagement across all channels
  • The first AudienceStream™ use case divided the cost per acquisition spend by six
  • Conversion rates from the first campaign more than tripled

 

  1. HARMAN International: Faced with aggressive new e-commerce goals, the audio, and infotainment giant needed to maximize its marketing technology investments. Enter Tealium iQ.

Challenges

  • Needed to maximize use of best-in-class marketing technologies to meet new e-commerce goals
  • Vendor solutions took far too long to deploy, slowing marketing efficiency and performance

Solution

  • Selected the Tealium iQ™ tag management system
  • Enables faster deployment of online solutions
  • Creates a unified data layer to create synergy between applications

Results

  • Marketing team able to deploy vendor tags in 15 minutes compared to two weeks
  • HARMAN able to recoup its Tealium investment in just four months
  • Tealium served as technology catalyst to help boost online revenue by 100 percent in one year

Howdy Chief!

Jeff Lunsford, Chief Executive Officer: Jeff has more than two decades of experience as a technology and Internet executive and leader. Jeff previously served as President, CEO, and Chairman at Limelight Networks, which he took public in 2007 as part of a $240M IPO. From 2003-2006, Jeff was the CEO of WebSideStory, a SaaS-based web analytics pioneer that went public in 2004 and is now part of Adobe Systems. Prior to that, Jeff was the CEO of TogetherSoft, a software development tools company that was sold to Borland Software. A former naval aviator, Jeff received a B.S. in Information and Computer Sciences from the Georgia Institute of Technology.

“The pursuit of personalized and relevant omnichannel campaigns requires a unified view of consumer behavior across all devices. And now with us, it is possible.”