The Silicon Review
Today, brands find it increasingly difficult to get attention on the internet, largely because every business, big or small has invaded the online world by creating an insurmountable amount of noise. As a result, this has made the consumers extremely skeptical about brands that indulge in self-promotion. As a result, the demand for new, innovative digital marketing strategies has been on the rise. Consumers’ quest for an alternate approach has compelled the brands to appreciate the power of influencers. Nowadays, many brands are investing a significant amount of time and resources into executing successful influencer marketing campaigns. Influencer marketing has increasingly become a necessity for marketers. Influencers can help create an online buzz about the brand. It also strengthens the brand’s reputation, improving audience engagement, and increases conversions.
Upfluence is one such influencer platform that lets you identify your most influential customers and fans. You can collect social data when visitors are browsing your site or during checkout, analyze their social data, and add them to your affiliate campaigns. Gain insights into an influencer’s performance by analyzing audience size, engagement rates, posting habits and more. Combine their social data with their purchase history to reveal your most influential customers. Measure your campaign’s success with advanced analytics dashboards. Calculate your ROI, total earned media value, impressions, and reach and view a summary of all media engagements.
Leading Influencer Marketing Solutions and Services Furnished
Influencer Search: With the most advanced influencer identification & search tool, reveal your most influential customers and find relevant influencers for your brand. Easily create & export lists. Optimize your influencer selection with AI recommendations. Use specific keywords, social media platforms, community sizes, engagement rates, languages, countries, and precise geolocation & audience demographics to get optimal search results. Get intuitive keyword suggestions to find the best influencer picks for your target group. Make as many influencer lists as you like and manage them all in its Upfluence Software. Create several lists for all your campaigns and different purposes (i.e. influencer lists for YouTubers, Fashion bloggers, etc.)
Influencer Outreach: Enrich your customers, subscribers and own network with comprehensive social data to identify your best ambassadors. View influencer statistics & prices, compare performance on social media, analyze influencer audience demographics, and import new influencers in a click. Study influencer profiles with a detailed breakdown of recent posts, audience size, engagement rate & impressions for social media platforms & blogs. Never miss out on the best picks and check out real-time ratings to compare influencers in its database to see how well they perform. Quickly gain insight into influencers’ habits by looking at their publications with precise dates & times, so you always know what, when, and where influencers are most active.
Campaign Management: If you have several products & services or ideas for your brand, a single campaign might not do them all justice. With the intuitive Upfluence software, you can set up several influencer marketing campaigns for different purposes and run them simultaneously while overseeing your total budget and the duration of each campaign. Write and save campaign briefs detailing your objectives and expectations & let influencers respond to your offer directly within the software. Have influencers submit their drafts and open a two-way communication between influencers and your team. Approve drafts, comment and give feedback all within Upfluence. With Upfluence software, you only need one invoice, regardless of the number of payouts, countries or currencies. The company deals with everything and issue payments in over 200 countries and 135 currencies.
Kevin CREUSY is the Co-CEO of Upfluence.
Vivien Garnès is Co-CEO of Upfluence