The Silicon Review
“We are your retail IoT innovation partner.”
Founded in 2009, LNL Systems has emerged as the leading innovator of retail sensing networks and IoT technologies —delivering improved customer experience and omnichannel excellence.
With a long history of providing comprehensive communication solutions for specialty retailers, mass merchants, department stores, and supermarkets, LNL is enabling a digital layer in physical spaces, creating smarter IoT enabled retail stores. Their technologies are resulting in enhance engagement, improved security and operational efficiencies by triggering automated voice-based and text-based sales floor alerts and communication. LNL’s smarter IoT enabled retail store is powered by the FlorLink SmartHub appliance and makes a measurable impact on Customer Engagement & Experiences, Store Operations and Inventory Visibility and Fulfillment. The LNL IoT solution leverages store cameras, proximity monitors and an array of sensors integrated with enterprise data to offer a path to improved teamwork, greater efficiency, improved customer experiences and enhanced managerial control.
LNL Systems: Powering the Smart Sales Floor Revolution
Retail is undergoing a digital transformation and Boston-based LNL is at the center of the smart sales floor revolution. More than just another technology company, LNL is a true retail partner, enabling new innovative sales, customer, and operational workflows that are defining the next generation of bricks and mortar retailing. They accomplish this through a process of ideation, collaborative planning, staged rollout, and superb after-sale support. LNL has a proven metrics-based approach that ensures that customers achieve a nearly immediate ROI.
FlorComm is LNL’s signature services offering, leveraging industry best-practices and enterprise objectives to create customized training and change management programs for your sales team and ensuring you see maximum value from the Smart Sales Floor suite. LNL’s end-to-end enterprise solution has myriad deployment possibilities including incorporating FlorCall buttons in fitting rooms to summon associates to find a different color or size; FlorAlert in-aisle annunciators match staff availability to customer traffic; FlorChat radios are push-to-talk communicators that enable associates to instantly connect with each other to save footsteps and promptly answer customer questions. LNL’s solution suite can be integrated with new or existing in-store location and beacon technology creating a mesh network of engagement zones mapped to a range of new consumer journeys and customer-centric processes. LNL’s proximity alerting technology is highly flexible and can be configured to trigger customized alerts that lead to improved conversion and profitability.
How it works: As information flows in from your local IoT infrastructure —motion sensors, security cameras, thermostats, and beacons—FlorAlert sends immediate customized messages to associates’ devices. This optimizes coverage for understaffed areas, discourages shoplifting, and monitors entry doors and cash offices. FlorAlert directs the right staff to the right spot at the right time, which in turn offers new upsell opportunities and helps close sales of complex products.
Real-Time Actionable Digital Intelligence at the Edge: FlorLinkSmartHub
FlorLinkSmartHub is a one of kind IoT product. The first “Retail Store IoT Platform”, FlorLinkSmartHub is a digital IoT layer that activates your FlorComm Smart Sales Floor edge devices. This disruptive product transforms alerts from in-store sensors and online orders into actionable messages for retail associates and store managers. FlorLinkSmartHub translates that customer, product, and associate information into actionable knowledge via cloud-based executive dashboards and customized reporting.
With FlorLinkSmartHub major specialty, big box, department stores, and grocery retailers now have an affordable platform to multiply the value of every device on the sales floor—and to extract actionable business intelligence.
The AAA’s of FlorLinkSmartHub:
Awareness: A customer enters an unstaffed department that features a complex, high-margin product. Within seconds, a message goes out to all FlorChat communication devices, Smartphones, and tablets, summoning the nearest associate.
Alerting: Your website forwards an order for local pickup. Attached to the store’s wired network, FlorLinkSmartHub transmits a pre-recorded voice or text message to all FlorChat-equipped associates and/or a digital sign: “Order waiting to be picked.” Whoever’s available goes to the office, prints the order, picks the SKUs, tags the customer name, and moves the order to the pickup area.
Agility: A customer has a product question or needs fitting-room assistance. When she presses a FlorCall button, FlorLinkSmartHub tracks how long it takes for an associate to respond. A Bluetooth beacon welcomes a customer by delivering a relevant promotion to his loyalty app as he walks by a display. When he taps into the app for more information, FlorLinkSmartHub relays the request to FlorChat communication devices, Smartphones, and tablets.
A Broad Range of Hardware and Software Options
LNL is your trusted partner for in-store IoT and sensor initiatives and has proven success delivering innovative, next-generation solutions and services to many of the world’s top retailers. With years of experience helping retailers in a diverse range of apparel, specialty, multi-department, and grocery categories, LNL offers an unmatched perspective on mapping hardware and equipment choices to specific business objectives--supported by expert technical integration that ensure headache-free rollouts, staff training, and change management to maximize return on investment.
A Renowned Clientele List
LNL Systems’ has a blue ribbon client list, with retail partners that include Gucci, Michael Kors, Hermes, Buckle, Under Armour, Foot Locker, Ahold Delhaize, Louis Vuitton, Staples, Columbia Sports, Coach to name a few. LNL is dedicated to creating profitable customer-centric businesses that are meeting and exceeding the needs of todays’ demanding consumer. To achieve a successful implementation, the company applies a seven-factor methodology scale to any implementation target:
“When we contacted some of LNL’s current customers, we heard nothing but extremely positive feedback. Since selecting LNL as our communications partner, I can confirm that they have met and exceeded our expectations.”
- Under Armour
Mark Barnes, CEO: Barnes is responsible for the company’s wellbeing - from budgeting and forecasting and building strategic partnerships with hardware and software partners to ensuring that customers continue seeing a return on their LNL Systems investment. He collaborates with employees to create an honest, customer-centric culture that works toward LNL’s success in both retail and technology sectors. Barnes founded the company in 2009 and quickly became the largest Motorola two-way radio partner in North America.
Keep in touch: www.lnlsystems.com