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Instagram Apes Snapchat Once Again by Getting Geostickers for Stories

siliconreview-instagram-apes-snapchat-once-again-by-getting-geostickers-for-stories

2017-03-13 Silicon Review

Popular Photo-sharing app Instagram has again taken up Snapchat feature. Well, this time it’s geostickers that has been initiated by Instagram, a feature that Snapchat has had since August last year with the exact same name. With this amazing new feature, the users at Instagram, just like on Snapchat, will be now be competent to tag images and videos in Instagram Stories with geostickers, and this will also allow them to let people know where the photos and videos were taken.

As of the now, the benefit if the newly copied Snapchat feature on Instragram Stories can only be availed in two locations across the world - New York City and Jakarta. As they are just city-based stickers at the moment, but very soon more stickers for select neighbourhoods are being added - and the Facebook-owned service says each one of these custom location geostickers is "designed to match the vibe of the location it represents."

So now the users can the sticker button in Stories when they are in these two cities, how? Well, at the top of the menu they will notice location-specific options and these new geostickers will take viewers to the map of that spot so they can see photos and videos from other users. The feature is available in Instagram v10.11 for Android and iOS.

However, in their blog post Instagram avoided mentioning the reasons for copying the geostickers feature from Snapchat, "Today, we're introducing an early version of geostickers in Instagram Stories for New York City and Jakarta. Since introducing stickers in December, we've loved seeing how you've used them to bring your stories to life - from hats to Valentine's Day fun to customizable location stickers. Now, with more than a dozen new stickers each for New York City and Jakarta, you have another creative option for adding context to your everyday moments."

The new feature is addition to series of addition made by the company. Earlier this month, Instagram announced it will build available immersive, full-screen ads in its Stories feature for all the businesses worldwide. Also, in January, Instagram introduced ads coming to Stories. As, they very well know that Ads in Stories help businesses use targeting and attain capabilities that make ads personally pertinent to the people they want to reach.

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