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Tech Giant Apple Rebrands its iTunes Podcasts as Apple Podcasts

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2017-04-18 Silicon Review

Tech giant Apple in a recent move has dropped the iTunes name from its Podcasts director and rebranded it as Apple Podcasts. Well that’s not all; the company has also updated its marketing guidelines to embrace the new name for its branding on social networks and partner sites.

The 9to5mac notes that Apple's Eddy Cue had made an announced at the Code Media conference in February that Apple is looking to place in additional features to the Podcasts app. With the rebranding, the report adds, it's possible that Apple could reveal something big at WWDC in June.

The Cupertino-based company has also said to be modify its marketing guidelines. Which reads "Now use the Listen on Apple Podcasts badge or the Apple Podcasts icon whenever you promote your show or episodes" on the Apple Podcasts uniqueness Guidelines website. Can be used in promotions on Web pages, social media, apps, and in printed materials, also, following the official rebranding, Apple has renamed its official Twitter handle @iTunesPodcasts to @ApplePodcasts.

At the Code Media conference held in February this year, the tech giant Apple also made an announcement regarding foray into the TV space with the launch of its upcoming reality TV show Planet of the Apps. The show is position where contestants will pitch their ideas on new apps before investors to fund them. The panel of judges (or investors) includes singer-songwriter Will.i.am (also a founder and CEO at I.am+), actress Jessica Alba (also a co-founder at The Honest Company), actress Gwyneth Paltrow (now a founder at lifestyle publication Goop), and CEO of Vayner Media, Gary Vaynerchuk.

 

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