Netflix announced its new launch which is in interactive format and turns viewers into legitimate storytellers. When compared to standard television, these so-called interactive shows put the viewers in charge, letting them dictate each choice and direction the story takes.
The first two interactive shows that will be available on Netflix: Puss in Book: Trapped in an Epic Tale and Buddy Thunderstruck: The Maybe Pile. Puss in Book. Buddy Thunderstruck is slated to make its debut on July 14. The new experience will be available on most television setups and iOS devices.
“Content creators have a desire to tell non-linear stories like these, and Netflix provides the freedom to roam, try new things and do their best work,” Product Innovation director Carla Fisher said. “The intertwining of our engineers in Silicon Valley and the creative minds in Hollywood has opened up this new world of storytelling possibilities.”
Carla Fisher also added “The children’s programming space was a natural place for us to start since kids are eager to ‘play’ with their favorite characters and already inclined to tap, touch and swipe at screens,” and It’s really about finding the right stories – and storytellers – that can tell these complex narratives and bring them to life in a compelling way.”