American multinational conglomerate holding company, AT&T has recently announced that the company is going to launch a new direct-to-consumer streaming service next year, with the combined forces of HBO, Turner, and Warner Bros. that AT&T has recently acquired in a massive deal.
AT&T is already operating a cord cutter-friendly streaming services DirecTV Now and the low-cost WatchTV. And with this new streaming service, the company will be focusing not on live streaming, but on-demand content, which will include the contents of WarnerMedia, like HBO and other TV and movie franchises, as well as third-party licensed content.
John Stankey, CEO of WarnerMedia discussed the service onstage at Vanity Fair’s New Establishment Summit on Wednesday and said:
“Our service will start with HBO and the genre-defining programming that viewers crave. Also, we are going to package content from Turner and Warner Bros. with their deep brand connections and make the service a sort of HBO-plus. The service is going to combine all of WarnerMedia’s content, like Harry Potter and the DC superhero movies together into a single streaming bundle alongside HBO’s Game of Thrones or Westworld.”
According to reports, the service will cost more than HBO NOW and will be a great competition in terms of content spends with Netflix. However, WarnerMedia has not yet revealed any pricing or even a name for the service.