Bumble introduces in-app voice and video call facility in its app, becoming one of the first apps of its kind to do so. The feature is applicable for all the use cases of Bumble i.e. Bumble Bizz for growing professional networks, Bumble BFF for developing personal connections or making friends, and Bumble for dating.
It is an interesting addition that will bring people closer. However, the option to start a voice or video call will only be initiatedonce a match has been made. Bumble believes in empowering women when it comes to building a relationship; it only allows women to make the first contact with matched male users. Likewise, this feature can also be only initiated by women first which means women get to make the first call from that initial match while men have to wait until she makes her first move.
The advantage of this feature is people need no longer exchange phone numbers in case they wish to make a call. This way, if someone unmatches, the other person cannot contact them in any way. The facility of video chat can also save people from the embarrassment of bad first dates. However, people must maintain ethics of when it would be appropriate to call and also shouldn’t misuse the feature.
Bumble’s co-founder Andrey Andreev has also launched the same feature for his other dating app called Badoo, which is the only other app to have this feature.