The 2019 Frankfurt Motor Show bore witness to one of the biggest marketing/rebranding strategies in the world when Volkswagen came out with its new logo. Simplifying its 3D logo design to a 2D model whilst eradicating everything but the essential elements, Volkswagen has made its logo digital friendly. The first car to implement this rebranding is the brand new hatchback- Volkswagen ID.3. The automobile giant is expected to start its rebranding campaign in 2020 in North America after which it will extend to the 154 countries where it has its markets.
"The new brand design marks the start of the new era for Volkswagen. By formulating new content and with new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Now is the right time to make the new attitude of our brand visible to the outside world." was the statement recorded from JurgenStackmann, a board member responsible for sales and marketing.
The logo will be shone out of the building headquarters situated in Wolfsburg. Major changes are not expected to be made at the dealerships and such regarding the interiors as the brand wants to use a cost-optimising role during the rebranding process. Another significant evolution that the brand has undergone in the recent past is changing its age-old male advertising voice to a female identity.