Oracle (ORCL) to take over CrowdTwist to expand the portfolio

Oracle (ORCL) to take over CrowdTwist to expand the portfolio
The Siliconreview
07 October, 2019

Oracle Corp. ORCL recently announced that it has inked a deal to acquire CrowdTwist, which is termed as one of the most famous providers of a customer loyalty and analytics platform, in order to expand into the rapidly-growing cloud market. But it is reported that CrowdTwist will join the Oracle Customer Experience (CX) Cloud suite very soon.

Vice president of Oracle, Rob Tarkoff stated that"Oracle is taking a unique approach to the customer data platform space, enabling the application of intelligence across every customer touchpoint.CrowdTwist's leading loyalty platform will significantly augment Oracle CX's ability to help our customers build more meaningful relationships with their customers."

The companies will work together to capture, manage, integrate and enhance enterprise data such that they gain actionable insights. Oracle and CrowdTwist will aid the marketers in reducing time to answer queries and consequently focus on engaging customers. This will help Oracle in providing customers with cross-selling facilities, discounts, service adjustments to ensure consumer satisfaction and loyalties.

The move will result in the integration of CrowdTwist's customer loyalty platform with Oracle's Responsys, Eloqua, and CX Unity platforms. This, in turn, will lead to effective, consistent and quick inferences. The connected experiences will enhance brand loyalty and aid the company in realizing its business goals.