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Adobe analytics shows that holiday shopping was started early this year due to skyrocketing sales.

Adobe analytics shows that holiday shopping was started early this year due to skyrocketing sales.
The Siliconreview
29 November, 2019

Online shopping had its own set of cons in the past, but due to rapid upgrades, people can now order things and receive them within a few hours. Holidays are usually prime time for sellers, and due to Thanksgiving, people are rushing online to complete their holiday shopping. Adobe stated that almost $2 billion was spent before 2 pm pacific time, and this is a rise from the previous year by 20.2 percent. As the day progressed, sales catapulted, and adobe is predicting that the sales would hit $4.4 billion today. Shopify stated that before 12 Pacific Time, it was witnessing 4,500 transactions every minute. Almost 66 percent of the sales were made on mobile devices, with accessories and apparel being the popular category.

The average cart value of New York City was $75.66, and adobe analytics is tracking the sales of the top 80 US retailers. Shopify is gathering insights from its APIs to estimate sales. The day after Thanksgiving is traditionally known as Black Friday, and this is the time when usually the holiday sales start, but with people spending more time at home during Thanksgiving has made them come online a day before because most of the brick-and-mortar stores are closed. Strong online sales are suggesting that holiday shopping was started early this year, and due to steep discounts, there is a significant growth in online sales.