Apple has four phones in line to be launched in 2020 with OLED displays, 120Hz refresh rate and 5G support.
Apple releases their newest models of iPhones in September or October every year but the company is expected to change their current strategy. Starting 2021, Apple could start releasing two phones in a year to compete against their Android OEMs (Original Equipment Manufacturer) like Samsung, Huawei and OnePlus. This half yearly update of products could help the company to release their latest technology more often and increase their standing in the market. The technology used in phones today is constantly changing and what was a new feature 6 months ago is old news today. The shift in strategy can be beneficial for Apple in keeping up with the latest technology used in fashion for the time period and compete better with other manufacturers throughout the year. J.P. Morgan analyst, Samik Chatterjee has stated, “Based on our supply chain checks, we are expecting a strategic change in the launch cadence with the release of two new iPhone models in 1H21 followed by another two in 2H21, which will serve to smooth seasonality around the launch."
For the next year, Apple is likely to stick to their traditional once a year release in the fall for their iPhone 12. Apple has four phones in line to be launched in 2020 with OLED displays, 120Hz refresh rate and 5G support. The iPhone 12 is expected to come in new sizes- 5.4 inch display, 6.1 inch display and a 6.7 inch display screen. The entry models are expected to have dual cameras, sub-6GHz support and cameras with the same optics as the iPhone 11.
Launching the iPhone with 5G support would encourage users to upgrade their phones. Another report states that the iPhone 12 is expected to be called the iPhone 11S instead of the iPhone 12.