Amazon Web Services (AWS) has a comforting message to its customers; the cloud is coming to you. It will arrive in the shape of a rack of servers that are loaded with various software applications which is used in the company’s giant data centers. This move by AWS promises a single point of control over computing workloads that are handling locally.
Now, the public cloud companies are invading the corporate data center. Prior to AWS Microsoft has also reworked its own service, called Azure Stack, that has cloud software on a customer’s own servers. Google, born in the cloud, is at it with a set of tools called Anthos, to move workloads freely between the private and public computing worlds.
In another move from the wider Amazon playbook, AWS also revealed this week that it plans to use the same racks of servers to power a new constellation of mini-data centers under its own control, with the first already operating in Los Angeles. Even the distribution places support similar delivery systems of digital bits.
AWS has the new idea that all computing should be centralized to reap the full benefits of the cloud. The fact that it is shifting gears shows that it is now turning its sights to the large slice of the $3tn IT market that was destined to remain out of its reach.