LG and Panasonic have announced new televisions with the Dolby Vision IQ technology at CES 2020. Dolby Vision IQ intelligently optimizes picture quality for viewers in real-time. John Couling, senior vice-president of commercial partnerships at Dolby Laboratories, says Dolby Vision IQ, using sensors on the TV, is able to adapt the content to the ambient light.
“You might be watching at night or during the day with sunlight, and you need to adjust the brightness to get the true picture. But this becomes quite hard at times,” Couling explains. “With the ambient light sensor we are able to use the control the picture so that it stays faithful to the director’s intention and you are able to continue to get good experience without reaching for the remote control,” says Couling. This new technology, however, is not limited to the premium televisions and can be bought for as low as 500 Euros.
Dolby Atmos which was previously limited to Amazon Prime Music’s HD service is now available on services like Tidal and Universal and Warner music groups. Dolby is also trying to revive older titles to bring hidden details in a layered way. Couling says Dolby Atmos Music was launched with Amazon and the Echo Studio in November and followed up with Tidal in December. “We are expanding the catalog of titles and I’m really excited about that. The experience is truly music reimagined and artists and consumers are really enjoying it.”