Techniques To Increase Your Followers On Instagram

What to do so that more people follow you and know your products or services? Don’t worry Instagram analytics tools Rocket Social helps people & brands engage and activate audiences worldwide through influencer marketing and engagement methods. Increasing your followers can be one of those things that take your sleep away. At first, above all, it can become a headache, when you share things and feel that only your best friend or that aunt who likes everything likes you. And that feeling of talking to nothingness is a bit frustrating.

It is also important not to become obsessed with quantity. Of course, Rocket Social want more people to follow you and know your products and your brand, but the most important thing for these people to become customers, is that those contacts are of quality. Because more followers are not necessarily equal to more customers, and it is important to be clear.

It's no use having thousands of followers if they never become customers of your store, right? In the end, your ultimate goal is to sell more and not simply collect followers.Clarified this, let's see thenstrategies that can help you add (quality!) Followers on Instagram:

1 - The correct use of #Hashtags

You probably already know that hashtags are one of the characteristic elements of Instagram. The issue is that we do not always use them in the best or most strategic way.Hashtags are like keywords in Google. Those words that people put in the search engine and through which they can reach your brand.

To use them well it is important to put yourself in the shoes of that potential client that you are trying to attract. What kind of questions can take you to your brand? Then take that into account when choosing the words for your hashtags.

One of the common mistakes I see is the use of words that are too generic or that have nothing to do with your brand.Stores that use for example #findesemana, #hermoso, #amor, #familia, which are so generic that too many brands are using them or have no relation to what that brand offers or what their potential customers may be looking for related to your business

That's why it's important that you can strategically choose your hashtags to attract people who are really interested in your content and your products.

2 - Sweepstakes or Contests

Sweepstakes or contests can be a good strategy to increase your followers. One of the most common ways, for example, is to ask that 2 or 3 friends must be mentioned to participate, in order to enhance the reach of the people you reach with your proposal.

Personally, I would also recommend that you have to leave your mail to participate, so that this is already a contact that you have left in your database, in order to make a more direct communication.

Unlike your social media followers, your mail base is 100% yours contacts with which you can have one-on-one communication.A good way to strengthen this strategy is to join other entrepreneurs and make a kit of several products together, to reach more followers by adding efforts.

So, if for example you have a women's clothing store, you could join with another entrepreneur who sells accessories and another one that sells handbags, and among all make a kit with several products and that to participate have to mention friends and follow the account of the three. In this way they triple the impact and reach more people.

The important thing is that you choose other brands that target the same customer target as you, so that it really adds up to reach those followers.

3 - Alliances or Influencers

 Another way to add followers on Instagram is to get on people who already have more followers, to enhance the reach of your brand. It can be with alliances or exchanges with influencers, bloggers or other brands. These people often charge for doing this type of activations, if they already have a very high base of followers or a lot of influence. Perhaps it is an investment that is worth considering, as long as you have detected people who speak to the same target audience that you want to reach. That they are relevant people in your industry, so it is worth getting those followers because they are potential customers. Remember that the followers by the followers themselves, we can raise the ego but not necessarily the sales.

And before deciding to also notice that this person has a relationship with their followers, that people comment on the things they share, that they ask for suggestions. To see that it really has influence. Because many followers are not the same as much influence.

Perhaps it is worth looking for people who, although they do not have so many thousands of followers, are willing to do something more original or of better quality with your brand, than just a mention.

Then imagine that you have a clothing store and make an alliance with a blogger, so that she writes an article once a month using your clothes, showing different ideas of how to combine them or with what accessories to use them or doing her review of why such garment It is perfect for such an occasion.

It can add much more than perhaps paying someone with many more followers, but only to make an isolated mention. In this way, the two wins from the exchange and can make that alliance long term.

I believe that consistency is key to any marketing strategy, so it seems to me that it may be worthwhile to make alliances or exchanges with people (who although they have fewer followers than others) can offer you something in the long term and a more relevant exchange for your deal.