“Hyper-automation is good, so long as you know exactly where to put the machine.”
Hyper-automation is a process where advanced technologies including AI and machine learning is used in order to automate processes and augment humans. Hyper automation is a tremendous tool to uplift business. Once incorporated into the business, automation can help optimize business growth in the following ways:
The flavors of hyper-automation
There are three fundamental types of automation that are of interest to content-centric business which include:
Robert Process Automation (RPA):It delivers the most substantial improvement in employee productivity, impacts cost, and shows a gradual reduction in error rates. This improves customer satisfaction and eliminates the time and cost associated with the work.
Analytics:it can uncover fraud like fake medical claims, and helps to deliver fresh insights to aid great decision-making as well as provides visibility into the content. It also influences future investments to store and analyze.
Cognitive Process Automation (CPA): this helps in automation of financial reporting, legal submissions, and regulatory compliance. It helps in the acceleration of complex content creation and the ability of the system to answer complex questions and queries.
Content automation across different sectors
Insurance sector:Content automation plays a pivotal role in the banking and insurance sectors. The RPA helps in processes like loans, mortgage, and claims processing. CPA also has a larger impact and a bigger influence on speed, accuracy, and cost and customer satisfaction.
The manufacturing sectors: It makes use of these hyper-automation processes to accelerate business and create new revenue streams through real-time engagement. Automobile manufacturers can use sensors in vehicles to identify various components that may need a warranty or replacement.
Retail sector: Cognitive automation intensifies the B2B and B2C segments in the retail sector. Chatbots help to fetch the customer details; they also create and send customized content which includes professional offers, recommendations based on preferences, weather, or geography.
In the coming years, an increasing number of content-centric business processes will begin to examine and adopt the hyper-automation as the data will overwhelm entire organizations. The benefits include saving paper, gain in productivity, improved compliance, faster delivery of products, and improved revenue.