Every industry is trying its best to fight the deadly virus or at least help those who are badly affected. As a helping hand, food and beverage giant PepsiCo has announced a US$45m as support to provide relief to communities ravaged by the coronavirus pandemic, including US$7.7m to be donated to European countries.
The cash would be used to fund the distribution of ‘essential goods’, including meals, personal protective equipment and health transportation, the company said.
These funds will be used to support the most vulnerable groups in society, particularly the elderly and children. Globally, PepsiCo is already in the process of distributing 50m nutritious meals to ‘at risk populations’ by supporting food banks and other partners.
Italy, Spain, Germany, France, UK, Benelux, Portugal, Poland, Romania, Russia, Ukraine and Turkey are the European countries which will be supported with the funds.
Currently, PepsiCo is finalizing partnerships in each country with the aim of ensuring money is directed to support those most in need. The cash includes a US$600,000 donation made to the Red Cross in late March. This is already being used to support vulnerable people in Italy, Spain and France – currently the worst-hit countries in the region.
The company revealed it will announce additional programmmes in the ‘coming days and weeks’ to meet ‘hyper-local needs’ as coronavirus continues to spread and community needs evolve. This will include additional support in Europe.