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SPORTS AND FITNESS

Partnering with leading fitness brands, Samsung launches wellness apps

Partnering with leading fitness brands, Samsung launches wellness apps
The Siliconreview
23 April, 2020

Many tech and business giants are helping the people in such time of crisis in one or the other way. In order to promote and create awareness of mental and physical fitness, Samsung Electronics Co., Ltd. announced that starting today, Samsung Smart TVs in a variety of regions around the world will have access to six new health and wellness apps in partnership with leading fitness brands like barre3, Calm, Echelon, Fitplan, Jillian Michaels Fitness and obé Fitness. Later this year, these apps will be part of Samsung Health, a comprehensive fitness platform for Samsung Smart TVs announced at this year’s Consumer Electronics Show. Samsung and its partners are bringing consumers early access to over 5,000 hours of free at-home wellness content right now.

“As our community grapples with unprecedented disruptions to their daily routines, it is important for homebound consumers to have access to free high-quality health and wellness offerings,” said Salek Brodsky, Vice President of Strategic Partnerships and Business Development for Samsung Electronics. “Our partnership with these premium brands redefines the boundaries of what free streaming services can provide, and we look forward to enhancing these offerings by bringing a full Samsung Health experience to our TVs later this year.”

Over 250 instructive videos are available now – from barre classes and guided meditations, to celebrity-led personal training sessions – for Samsung Smart TV consumers to access from home.