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SPORTS AND FITNESS

Paramount+ to be the home of a critical mass of sports, including UEFA and golf

Paramount+ to be the home of a critical mass of sports, including UEFA and golf
The Siliconreview
16 September, 2020

ViacomCBS, in a recent press meet, has announced that it would be rebranding CBS All Access as Paramount+. The firm also stated that it is a digital-first reinterpretation created for ViacomCBS' streaming service that primarily builds on the Paramount brand's innovative legacy and carries it into the streaming era. Along with a streaming library of originals and classics, Paramount+ will also broadcast very famous sports channels from the CBS Sports.

The Paramount+ streaming service will launch in early 2021 as a rebrand of the company's current streaming service, CBS All Access. It will feature content from ViacomCBS' portfolio of broadcast, news, sports, and its popular entertainment brands, like MTV, BET, Comedy Central, CBS, Nickelodeon, and Smithsonian Channel.

That includes the company's deals with UEFA for exclusive streaming Champions and Europa League broadcasts in the U.S. Game broadcasts of NFL on CBS, Golf on CBS, SEC on CBS, NWSL on CBS, and more also will be critical parts of Paramount+. And there is CBS Sports HQ, the 24/7 streaming sports news network that has you covered with in-depth analysis and expert picks.