A new multi-year collaboration was announced by Microsoft and Cooler Screens. This partnership was formed to bring an immersive experience to the brick and mortar in retail. Cooler Screen will now work closely with Microsoft to scale its immersive digital media delivery and other merchandising platforms hosted on Azure to product brands and retailers. Furthermore, the companies will continue to explore more opportunities to deliver an improved experience to customers. Cooler Screen is all set to replace the conventional cooler doors with high-resolution smart screens that are IoT-enabled. This new installment will help the retailer track the product's placing and inventory. External data like weather and the data collected from customers will help Cooler Screens provide a more personalized experience.
Chairman and Co-Founder of Cooler Screens, Greg Watson, stated that the company is thrilled to collaborate with a tech giant like Microsoft. They are looking forward to driving innovation in the retail sector and building one of the biggest in-store digital media platforms. Cooler wants to completely change the way people communicate and shop for the better. This new partnership will give Cooler the ability to implement new strategies and give the company a massive opportunity to scale.