Popular UK-based retailer Watches of Switzerland is all set to open eight new outlets in the United States. Every store will be dedicated to different brands like OMEGA and Tag Heuer in New York, Palm Beach of Florida, and Garden City. At the same time, Breitling and TAG Heuer will have a store in Pennsylvania along with a store in San Jose, Nashville, and California just for Breitling. Around three years ago, the group had moved into the US following Mayors' purchase for more than $105 million. The deal had given Watches of Switzerland almost 17 stores in the US along with 15 Rolex concessions. UK headquarters of Watches of Switzerland is in Leicester with almost 130 crore stores across the US and UK.
Currently, the Watches of Switzerland group has a handful of stores in Las Vegas. Experts have reported that the US is responsible for almost £810 million annual turnover to Watches of Switzerland group. Brian Duffy, CEO of the Group, stated that the company had cemented its place in the US luxury watches market in just two years, and it also a leader in the luxury retail segment. He furthermore added that Watches of Switzerland had become the go-to partner for the best watch brands globally.