Illusions of empty parking lots might fool you that this holiday shopping season is a bit dull. But in reality, this holiday season is one of the greatest for the retailers. Adobe Analytics, a popular digital sales tracker, has stated that Cyber Weekday has broken all previous online shopping records. Craig Johnson, President of the Customer Growth Partners, had previously forecasted that 5.8 percent growth was expected in the holiday season. This must’ve recorded almost $749 billion in sales for the retailers. Now, after assessing the new market conditions and sales, it was revealed that the sales rose by nearly 7 percent than the expected 5 percent. People might’ve shopped a bit earlier than usual for the holiday season, but that doesn’t mean that the trend is not going up.
Johnson stated that there was speculation that the trend will be high in days leading up to Christmas, but they did not expect it to be this strong. People are estimated to have almost $1.7 trillion in their pockets, and it is like dry powder to make purchases during the holiday season. The analytics has also revealed that almost 184 million customers made use of the Thanksgiving period to shop online and in-store this year.