Generally, the marketing industry is considered as ever-evolving due to emerging trends and innovations. As each year progresses, marketing teams all over the world begin to plan for the next, develop strategies to achieve good reach, and calculate the necessary budget. By adding the ongoing global pandemic into the mix, and all the factors in the equation becomes very unpredictable. Due to the pandemic, the behavior of the consumer has changed, and it is the responsibility of the digital marketers to come up with new strategies to adapt to keep up with the changes, even though they don’t have the time to adapt. To increase the complexities even more, the revenue of the businesses has come down, which means that the budget for marketing is also affected.
Despite all the negative factors affecting the growth of marketing, it is very important for businesses to survive in this situation and thrive in it. There are various trends that can affect the marketing mix, but email marketing stands out from the rest. Hubspot has reported that almost 80 percent of the marketers have found success in email engagement. The email has remained one of the mainstays, and its popularity is predicted to grow by 4.4 billion users by the end of 2024.