Microsoft moves ahead of Amazon, Snowflake in Cloud Data Services

Microsoft Corp. has recently unveiled another design to warehouse, analyze, and keep track of data, taking on Amazon.com Inc. and Snowflake Inc. in a growing market for cloud-based tools that help companies do more with reams of information.  Microsoft widely released its Azure Synapse Analytics tool and announced a preview of a new product called Purview, which is meant to help companies do more with reams of information.

Microsoft widely released its Azure Synapse Analytics tool and announced a preview of a new product called Purview, which is meant to help companies keep up with data security and compliance needs. The service lets users find confidential data and allows executives responsible for securing it to get a high level view of all the information in various programs, including those from rivals like Amazon and SAP SE.

Microsoft’s new products come as the market for such tools is heating up, part of why Snowflake’s September initial public offering hit a record for a software company and was the biggest in the U.S. this year. Amazon’s AWS cloud unit has been improving its Redshift data warehouse. The market for cloud data management services will be worth $13 billion next year.