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Intel Uses MacBook to advertise and promote its new integrated chips

Intel Uses MacBook to advertise and promote its new integrated chips
The Siliconreview
12 April, 2021

Intel, an American multinational corporation and technology company to promote its new 11th-generation chips, has accidentally used a MacBook instead of a Windows laptop. But reports state that Apple still sells Intel-based Macs. The advertisement appeared on Reddit, and it was also shared on Twitter, and it features a man using a MacBook Pro. The ad's tagline stated, "The world's best processor on a thin and light laptop," and is meant to promote the Intel Core i7-1185G7 processor.

Intel's image in the new advertisement is a stock image that was offered by Getty Images that shows the laptop, which is MacBook Pro with an accompanying Magic Mouse. Intel's most notable marketing campaign was recently launched last month that featured former "I'm a Mac" actor Justin Long in a series of videos comparing a MacBook Pro powered with aCEM1aCE to a variety of Windows laptops.

Intel's newly appointed CEO Pat Gelsinger, in a statement, has said that he hopes that his company will make Apple silicon chips in the future and have Apple as a normal client. Even as the two companies go head to head, they will promote each other's brand. Intel is also making various chips for Windows laptops.