Jane Lewis to Reintroduce British Fashion Label Goat with a Brand New Name

After 20 years of dressing Great Britain's most fashionable ladies like Meghan Markle, Kate Middleton, and Victoria Beckham, the fashion brand Jane is ushering in a new era with its Pre-Fall 2021 collection. Formally known as Goat, the brand's new name fittingly references its Creative Director, Jane Lewis, who founded the brand in 2001. The fashion company has stated that the transition will officially come on May 12.

The found Lewis stated that it is the perfect time for this natural progression. Goat has always been a reflection of style and design. With Jane, the company will strengthen and consolidate the aesthetic and association with the brand. And this will be an exciting next step. Since its launch, Jane has evolved into a fully-formed ready-to-wear brand, though cashmere remains the soul and heart of Lewis' design.

Like Goat, Jane's clothing reflects the simplicity and luxury of British fashion, boasting an understated elegance. Exemplifying this, the brand's Pre-Fall 2021 collection emphasizes a '60s/'70s aesthetic with knee-length skirts and rounded necklines. Each dress is a clear nod to the time period and its sleek lines and mod bent. The most famous designers in London are designing these designs.