Gozoop Group, an independent digital marketing firm, which offers services such as brand consultancy, social media marketing, influencer marketing, design, and online reputation management to advertisers in a recent press meet, has announced that it has completed the acquisition of a digital agency, Stratton Communications. Stratton will be rebranded as Sm(all); the firm will focus more on challenger brands within the group and will be aiming to expand its market to its target audience.
The company has stated that Sm(all) will provide a strategic advantage to think, act, and evolve like a lean startup at scale. It will operate as an independent agency that will help advertisers achieve a new set of audience engagement through its innovative digital marketing campaigns that are primarily on short-form content platforms.
Sm(all) works with the various brand across different categories such as pharmaceutical company Cipla, hospitality chain Chalet Hotels, real estate firm SILA Group, Opium Eyewear, and Mattel Toys. The company will work to improve its marketing and advertising business by highlighting the need for a hybrid digital media company, and the agency will aim to fulfill all the marketing needs of its clients.