Walt Disney recently released the Marvel superhero film ‘Black Widows’ on its platform and it has earned a whopping $125 million in online revenue. The film was also released in theaters.
Even though the world population did not agree with what the Covid-19 had to offer, it certainly opened many doors that were bound to remain shut forever. From work from home, online classes, to deliver-to-home models, the pandemic kick-started a whole new mantra. These models have resulted in the mass production of technology products worldwide. The export orders of countries like Taiwan have surged in July for the 17th time in a row. The people worldwide ordered these products to better streamline their processes from home. In addition to this, the entertainment industry (OTT) has made billions worldwide during the pandemic-induced lockdowns. The OTT platforms such as Netflix, Amazon, Disney, etc. produced quality content consistently, capitalizing on what the lockdowns had to offer.
Speaking of which, Walt Disney recently released the Marvel superhero film ‘Black Widows’ on its platform and it has earned a whopping $125 million in online revenue. The film was also released in theaters.
According to a Reuters report, the Black Widow actress Scarlet Johansson has sued the entertainment company, alleging that the company breached her contract. The dual-release strategy upset the actress as it had reduced her compensation, the report further stated.
While countering the allegations, the company said that the online release of the film significantly enhanced Johansson’s ability to earn additional compensation. The report confirms that the actress has received compensation of around $20 million to date.
Given that people now prefer OTT platforms over theaters, entertainment companies will continue to release content on such platforms. However, the online release of films and the other related content seems to irk film stars.