Shopee Becomes Brazil’s Most Downloadable Shopping App, Outrunning Big Players

“Shopee has a track record in Southeast Asia of coming into the market late, looking at how others have solved existing problems and then building a system to leapfrog those issues.”

Shopee, a Singapore-based eCommerce company, becomes the most downloadable shopping app in Brazil in just two years. The company’s game-changing approach has turned the tables around in the country in such a short time. Its approach to ecommerce is simple: in-app mini-games offering coupons to winning users, Reuters reported on Monday.

As the report confirms, in Singapore, Shopee just took five years to become Southeast Asia’s most popular ecommerce portal, outdoing two of the big players such as Lazada and Tokopedia. They are backed by Alibaba and SoftBank Group, respectively.

“Shopee has a track record in Southeast Asia of coming into the market late, looking at how others have solved existing problems, and then building a system to leapfrog those issues,” said analyst Jianggan Li at advisory firm Momentum Works.

Mr. Li was quoted as saying by Reuters.

Apart from its game-changing approach, Shopee’s timing in Brazil was not less than perfect as Covid-19 hit worldwide immediately after the company’s launch in the country. Brazilians, like the rest of the world, resorted to online shopping, as a result. This shift greatly helped the company expand its offerings and win more users across the country. As mentioned above, Shopee offered coupons and so many relevant offers, to grab users’ attention. Now, after two years, the company is all set to lead the Brazilian ecommerce sector from the front.