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GAMING AND VFX

Amazon’s gaming wing is yet to make a strong impact in the segment

Amazon’s gaming wing is yet to make a strong impact in the segment
The Siliconreview
23 September, 2021

New World is facing many delays and tough times, which the company is expected to resolve soon

It is very obvious that Amazon wants to boost its Prime Video services whenever the ecommerce giant wants to make a TV show or movie. To make sure that it can remain on top, Amazon tends to buy exclusive films and series. But now the company has forayed into developing video games which are very confusing. Amazon’s upcoming game MMO, New World, isn’t exclusive to the company’s cloud gaming services because the game was also announced to be available for PC on Steam.

Christoph Hartmann, VP of Amazon Games, has stated that you cannot leave out games if you really want to be involved in the entertainment segment. It is impossible to foray into the entertainment field without considering games. New World is not the company’s first step into the gaming sector. Previously that company had also explored various premium mobile titles and competitive games and has made some crucial investments and acquisitions. However, we must understand that many ventures of the company failed to gain traction, and this includes titles like Crucible, which was quickly canceled after a buggy launch. As of now, New World is also facing many delays and tough times, which the company is expected to resolve soon.