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Large toy retailers in California must now have gender-neutral toy aisles or face fines

Large toy retailers in California must now have gender-neutral toy aisles or face fines
The Siliconreview
12 October, 2021

Evan Low, a Democrat Assemblyman, had stated that the inspiration for the new law came from his staff member’s eight-year-old daughter

Governor of California Gavin Newsom has recently signed a law to display child care items and toys in large retail stores to be displayed in a gender-neutral way. This new law doesn’t mean that the girls and boys section in the store will be banned. But it means that large stores are expected to have a gender-neutral section. A reasonable selection of toys will be placed in this section even though they have been marketed for one particular sex.

If a company fails to follow this new law, then a fine of $250 will be levied for the first offense and $500 for fines following that. The latest law was passed in September and signed recently, and it will be enforced from 2024. The new law is applicable for chains that have more than 500 employees in California. Under this new law, clothing will remain unaffected, but any childcare items that will be used to assist relaxation, teething, sleep, sucking, or feeding will be affected. Evan Low, a Democrat Assemblyman, had stated that the inspiration for the new law came from his staff member’s eight-year-old daughter when she asked why she had to always go to the boys' section in a toy store to find certain items.