Blackstone Growth Makes $100 Million Secondary Investment on Cloudinary

Blackstone has further promised to support Cloudinary's future business expansion, including M&A

Cloudinary has announced that it has received $100 million investment from Blackstone Growth (BXG). The investment values Cloudinary at $2 billion.

Cloudinary is a media experience cloud company that powers many of the world's top brands. The company reached $100 million ARR mark in December. The company's automated, AI-powered approach to media management makes it possible for brands to deliver rich digital experiences with dynamic images and videos at scale by eliminating operational inefficiencies and technology barriers.

With this secondary investment in Cloudinary, Blackstone has also committed to supporting Cloudinary's future business expansion, including M&A.

“Remarkably, and somewhat quietly behind the scenes, Cloudinary powers the websites and apps that millions engage with every day,” said Ramzi Ramsey, Managing Director at Blackstone Growth. “We are very excited to support the next phase of growth for this tremendous company which is playing a critical role as more and more businesses emphasize digital media and their online experiences.”

Cloudinary has recently acquired Indivio, an innovative video software company that helps marketing teams unlock the potential of the fast-growing video market by delivering hyper-personalized videos at scale that are customized in real-time for every target audience.