Nykaa Fashion Launches New Accessory Label Named Iykyk

Nykaa's Iykyk will address the increasing demand for premium and quality-assured accessories for fashion-conscious and digitally native customers.

Nykaa, India's most renowned e-commerce company, in a recent press meet, has announced that it is launching its brand-new accessory label of bags and footwear named Iykyk. This new label will address the increasing demand for premium and quality-assured accessories for the fashion-conscious and digitally native consumer.

The company has stated that it will offer distinctive designs which are versatile at the core of the customer experience. Iykyk is designed uniquely to meet the need of fashion lovers who know what their special style secrets are. Nykaa has also stated that the new label will provide exclusive fashion styles and designs for women who like seasoned fashion styles.

"We continue to be on a steady growth trajectory across both beauty and fashion businesses. We will introduce new products to the market, which will be of the highest quality. We will strive hard to Grow in the beauty business accelerated in a relatively normalized Covid environment, with a strong revival in the cosmetics category." Said Falguni Nayar, MD, and CEO of Nykaa.