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LIFESTYLE AND FASHION

H&M Launches All-New Tech-Enabled In-Store Shopping Solutions

H&M Launches All-New Tech-Enabled In-Store Shopping Solutions
The Siliconreview
31 May, 2022

H&M's new in-store solutions will help visitors with seamless payment options, personalized styling recommendations, and upgraded delivery/return options.

H&M group is all set to enhance their shopping experience as the company has unveiled that it is rolling out a pilot in COS stores, US. The multinational clothing brand will be launching tech-enabled in-store shopping solutions that will provide visitors with seamless payment options, personalized styling recommendations, quicker checkout, and upgraded delivery/return options.

The company has launched the first pilot store in Beverly Hills, California, where the fitting rooms are equipped with intelligent mirrors that recognize products brought into the room (for example, item, size, and color) with the possibility to offer personalized products and styling recommendations. The clothing brand is also testing new checkout solutions and more sustainable delivery and return options.

H&M's primary goal is to build connections and exciting pathways that deepen customer relationships. “Throughout 2022 we will test a new frictionless and personalized shopping experience — from the fitting room to checkout. This initiative is a natural next step in H&M’s long history of innovation, where we use technology to discover new ways of enjoying fashion,” Alan Boehme, chief technology officer, H&M, said.