A Meta spokesperson confirmed that the company was testing the new approach in certain countries
Meta Platforms Inc's flagship social network Facebook is introducing ways for users to have up to five profiles. This is a major shift from the "real name" requirement the company has maintained since the beginning. This product change would "help people tailor their experience based on interests and relationships," like posting different types of content aimed at their family versus friends, said Meta in a statement. The company will continue its requirement that each user should have only one Facebook account, with the main profile that has the person's real name. People will be able to access the additional profiles created by them after logging in to that account.
This change allows users formal leeway to semi-anonymize their identity on the world's biggest social network, and this is in line with the options offered by its competitors like Twitter and TikTok, as well as Instagram, which is Meta's own photo and video app. In its statement, the social media giant clarified that its rules to combat impersonation and other types of misleading representations of identity would continue to be applicable to all profiles. A Meta spokesperson confirmed that the company was testing the new approach in certain countries but declined to specify which ones.