Kellogg loses its claims against the British Government regarding the new sugar rules

Kellogg's argument was that its products are themselves lower in fat, sugar, or salt

Kellogg lost its legal challenge to the Government after a British court rejected its claims. The British Government plans to crack down on unhealthy food. The British court rejected the cereal company's claims that the Government's formula to measure the nutritional value of cereals is wrong. The new rules, challenged by Kellogg, would stop some of the company's breakfast cereals from being displayed prominently in grocery stores due to their high sugar content. According to the British Government, the rules are part of its agenda to tackle obesity among children. They will October introduce restrictions on the promotion, in supermarkets and online, of food that is classified as high in fat, sugar, or salt.

The maker of Frosties and Coco Pops has pushed back, saying cereals are almost always eaten with milk, which changes the "full nutritional value" of the meal. Kellogg's argument was that its products are themselves lower in fat, sugar, or salt; it is that they should be assessed in combination with other foods and ingredients, namely semi-skimmed milk." "At least 21% of consumers of "Frosties" are children aged 0-15 ... The suggestion that "Frosties" should not be regarded as a less healthy product because of the nutritional value of the milk with which they may be consumed is surprising," Judge Thomas Linden said in a case filing.