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Tech giants come together to self-regulate and reduce harmful content in New Zealand

Tech giants come together to self-regulate and reduce harmful content in New Zealand
The Siliconreview
25 July, 2022

Meta Platforms Inc., TikTok, Google, Amazon and Twitter signed a code of practice

Big tech companies agreed to reduce harmful online content in New Zealand. Meta Platforms Inc., TikTok, Google, Amazon and Twitter signed a code of practice, said Netsafe, a government-funded internet-safety group. The companies would adhere to a code of self-regulation. NZTech, the industry lobby group, will be responsible for the companies meeting obligations, which include reducing harmful, content online, reporting how they do that, and supporting independent evaluation of results. Interest groups want more detail, however - for example, about sanctions for any failure by the companies to comply and about a mechanism for public complaints.

They also point to the pact being administered by an industry body, not the government. “This is a weak attempt to preempt regulation – in New Zealand and overseas – by promoting an industry-led model," Mandy Henk, chief executive of Tohatoha NZ, a non-profit organization that lobbies on the social impact of technology, said in a statement. The framework that the companies agreed to is called the Aotearoa New Zealand Code of Practice for Online Safety and Harms. New Zealand has been a leader in trying to stamp out violent extremism online. Prime Minister Jacinda Ardern and French President Emmanuel Macron 2019 launched a global initiative to end online hate.