Digital pop star Polar aims for real-world debut, inspired by ABBA

Polar is the creation of TheSoul Publishing, a media company

After completing a festival in the Metaverse, virtual singer and influencer Polar is now planning to perform in the real world. Polar draws inspiration from avatar concerts first pioneered by ABBA. Polar is the creation of TheSoul Publishing, a media company. Polar presently exists only in social media and virtual world environments. Her career took flight in 2021 when she performed her debut single "Close To You" in the video game "Avakin Life." The digital pop star has a YouTube channel with more than 500,000 subscribers and around 1.6 million followers on TikTok.

Fans were able to interact with her last month at the game's annual Solar Sounds Festival, where she attracted more than 4 million visitors. While the focus was on the audience in the Metaverse, Polar's team is considering the possibility of real events as well. ABBA is performing a series of concerts where they are a hologram on stage, and Polar's team thinks that that's a possibility to also bring her to the real world. With regards to the merging of digital and real-world spaces, in the future team thinks the world will see more fluidity.