Ford Motors gives customers a peek of its luxury Lincoln brand

Automakers use concept vehicles to generate attention or gauge customer interest

Ford Motor introduced a sleek, futuristic concept car showcasing the company's vision for its Lincoln luxury brand. Ford said that the Model L100 concept pays homage to Lincoln's 1922 Model L — the carmaker's first luxury vehicle — while showcasing its vision of what an electric, autonomous luxury car could look like from the century-old brand. "Concept vehicles allow us to illustrate and reimagine new experiences that can come to life with the help of advanced technologies and allow our designers more creative freedom than ever before," said Anthony Lo, Ford's chief design officer, in a release. The vehicle is not meant for production or to be sold to customers. Automakers use concept vehicles to generate attention, gauge customer interest, or show the future direction of a car or brand.

The concept is a sleek fastback with 360-degree glass around the vehicle's top with prominent wheels and tires. Similar to a previous crossover concept earlier this year, Lincoln badging is illuminated on the car in place of physical emblems. The roofs and doors open outward from the back, allowing easier entry and egress.