Google’s new feature to reduce 'low-quality, unoriginal' content in Search results

The update will make sure that unoriginal or low-quality content doesn't rank high up in the Search

Google is introducing new updates to cut low-quality and unoriginal content in its Search results, making it convenient for people to find helpful content. The "Helpful Content Update" search ranking update will start rolling out globally to English language users on August 22. "We know people don't find the content helpful if it is designed to attract clicks rather than inform readers. So starting next week for English users globally, we're rolling out a series of improvements to Search to make it easier for people to find helpful content made specifically by and for people," said Danny Sullivan, Public Liaison for Search. The update will make sure that "unoriginal, low-quality content“ doesn't rank high up in the Search, particularly for entertainment, shopping, tech-related content, and online-educational materials, he said in a blog post late on Thursday.

The new update joins a similar effort related to ranking better quality product review content over the past year, which will also receive an update. Together, these updates are part of a broader, ongoing effort to reduce low-quality content and make it easier to find authentic and valuable content in Search, said Google.