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Netflix to open a video game s...Netflix to open a video game studio in Finland
The Silicon Review
27 September, 2022
Author:
The Silicon Review Team
The company has clarified that its games will have no ads and no in-app purchases
Netflix has announced that it will be opening an internal game studio in Finland. This is the first time the company’s first entered the mobile gaming space in November 2021. The streaming giant bought Finland-based Next Games for about $72 million and has purchased three external game studios over the past year. Netflix has over 20 mobile games available for download, and the company plans to have 50 by the end of the year. The catalog includes “Queen’s Gambit Chess,” and “Stranger Things: 1984” which games are based on Netflix series. Netflix’s entry into gaming is in its early stages, but, as of August, there weren’t many Netflix subscribers playing. Less than 1% of Netflix’s 220 million subscribers were engaging with the games daily, according to Apptopia.
The company which has lost overall subscribers during recent quarters touted the internal game studio as a place for Netflix to develop games alongside its existing subsidiary studios, which include Night School Studio and Boss Fight Entertainment. The company has clarified that its games will have no ads and no in-app purchases. Currently users can see the games offered within the Netflix app, but the games themselves download as individual apps.
