Instagram to introduce its brand new chatbot

Instagram's AI chatbots can transform user interactions and open up new channels for personalized support and engagement.

Instagram is reported to be testing a new feature that would allow users to interact with AI chatbots straight within the app. Alessandro Paluzzi, a Twitter leaker, recently revealed screenshots revealing the platform's ambitions to include AI bots into the chat experience. The chatbots are supposed to answer customer inquiries and provide advice, with a choice of up to 30 different personas.

Although the specific timing and likely release date of this feature on Instagram are unknown, Meta CEO Mark Zuckerberg announced the development of a new product team focused to generative artificial intelligence in February, emphasizing the company's dedication to advancing AI technology. Meanwhile, the integration of AI chatbots into Instagram's messaging system has the potential to transform user interactions and open up new channels for personalized support and engagement.

Meta's quick photo-video sharing platform can provide users with automated comments and recommendations across a wide range of topics and settings by introducing AI agents, adding a layer of engagement to the platform. Users may expect increasingly diversified experiences within the Instagram ecosystem as Instagram continues to investigate the integration of AI and prepares for the debut of its text-based app.